Quality

Quality in content – relevant, complete, well-written and process-driven!
Meeting your objectives!

We ensure quality by following best practices and processes. Good quality content is not just about spelling and grammar, but also about quality in research, addressing your target audiences appropriately, building your brand, ensuring you generate interest and get leads.

Our quality policy has three elements:

  • Competent people
  • Tried and tested processes
  • Comprehensive Checklists

 

Items in our Content Quality Checklist:

  • Is it relevant to your audience?
  • Does it answer their questions?
  • Is it original?
  • Is it competitively positioned?
  • Clarity – easy to understand?
  • Is it engaging?
  • The correct length – not too long but not missing important content either?

 

  • Correct grammar and spelling?
  • Has good formatting and page layout?
  • Attention grabbing Headlines and appropriate sub headings?
  • Contains supporting/explanatory images, graphics, or videos?
  • Includes Search phrases/keywords?
  • Tags and links?

Content Creation and Review Process

Content Creation and Review Process

Content Creation and Review Process

Testimonials

FROM OUR BLOG

A Comparison of Social Media Platforms for B2B Marketing

A Comparison of Social Media Platforms for B2B Marketing

In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face

Email Marketing for B2B Businesses

Email Marketing for B2B Businesses

In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to drive