Quality

Quality in content – relevant, complete, well-written and process-driven!
Meeting your objectives!

We ensure quality by following best practices and processes. Good quality content is not just about spelling and grammar, but also about quality in research, addressing your target audiences appropriately, building your brand, ensuring you generate interest and get leads.

Our quality policy has three elements:

  • Competent people
  • Tried and tested processes
  • Comprehensive Checklists

 

Items in our Content Quality Checklist:

  • Is it relevant to your audience?
  • Does it answer their questions?
  • Is it original?
  • Is it competitively positioned?
  • Clarity – easy to understand?
  • Is it engaging?
  • The correct length – not too long but not missing important content either?

 

  • Correct grammar and spelling?
  • Has good formatting and page layout?
  • Attention grabbing Headlines and appropriate sub headings?
  • Contains supporting/explanatory images, graphics, or videos?
  • Includes Search phrases/keywords?
  • Tags and links?

Content Creation and Review Process

Content Creation and Review Process

Content Creation and Review Process

Testimonials

FROM OUR BLOG

Using Content Marketing to Build Your Brand

Using Content Marketing to Build Your Brand

Influencing consumers' buying decisions and cultivating brand loyalty isn't something that is easily achieved. But it is possible to do so with a great content marketing and consistent brand messaging. Read more about the usefulness of content marketing and its importance in brand building, here.

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Email Newsletters – The Perfect Mantra to Turn Strangers into Customers

Email Newsletters – The Perfect Mantra to Turn Strangers into Customers

Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an

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