Skills / Expertise

The range of skills and expertise we possess!
(Lest you think it’s just a walk in the park to deliver content)

Content Marketing Strategy

  • Knowledge of the web and the Content marketing eco-system
  • Research
  • Competitor Analysis
  • Planning
  • Strategizing
  • Determining Positioning for the client
  • Creating Content and channel plan
  • Creating Content calendar

Content Creation

  • Creative & imaginative
  • Writing skills
  • Language – sentence construction, grammar
  • Image association
  • Presentation and layout
  • Writing for an audience
  • Writing web copy
  • Create varied content – blogs, infographics, videos, presentations
  • Identifying suitability of content to media type

Video Scripting & Creation

  • Conceptualize
  • Creating a story
  • Scripting to deliver the message
  • Storyboarding
  • Selecting the right music
  • Voice-overs
  • Animation
  • Video shooting & editing & production

On-Page SEO

  • Keyword research
  • Keyword selection
  • Linking strategy
  • Skilful writing
  • Knowledge of best practices
  • Knowledge of W3C guidelines
  • Google Webmaster guidelines
  • Metrics to monitor
  • Web marketing

Social Media Marketing

  • Social media strategy
  • Social media page creation
  • Planning social campaigns
  • Writing social posts
  • Monitoring / listening to social media


  • Communications
  • Branding
  • Market segmentation
  • Creativity and imagination
  • Convert features to benefits
  • Understand buyer behaviour
  • Understand selling cycle
  • Understand content consumption patterns

Website Design

  • Information architecture design
  • Usability
  • Navigation
  • A/B testing
  • Design

Documented Processes

  • Client need discovery
  • Methodology
  • Client requirements discovery questionnaires
  • Quality processes
  • Quality checklists

Software and Tools

  • MS Word
  • MS PowerPoint
  • Google analytics
  • Google webmaster tools
  • Keyword research tools
  • Design and animation tools



A Comparison of Social Media Platforms for B2B Marketing

A Comparison of Social Media Platforms for B2B Marketing

In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face


Email Marketing for B2B Businesses

Email Marketing for B2B Businesses

In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to drive