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Isn’t your Meta Description showing in the Google Search Snippet?4 February 2016, mantran

It is a matter of deep frustration among marketers – especially, Content Marketers and SEO specialists – that they painstakingly spend hours to get that perfect meta description only to see Google override it mercilessly and pull out random information to display in the snippet. Yet Google recommends writing the description tag as part of

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How to Create an Effective Business Presentation?23 November 2015, mantran

Is making a business presentation a part of your daily life? Like, brushing your teeth, combing your hair. So, why bother reading about something that you do every day, you may ask.Because, neither will brushing your teeth ensure that you don’t end up waiting at the dentists, nor will regular presentation making guarantee that it

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Case studies: Telling the customer success story right17 November 2015, mantran

No matter how much you write and talk about your services and how good they are, nothing can be as convincing as the validation of a happy customer, a need successfully fulfilled, and a problem skillfully solved. Very often, well-presented customer success stories assure and encourage your potential buyers. It serves to win over a

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How to Build Quality Content from Various Sources in a B2B company16 November 2015, mantran

Well, you’re the Marketing Content Manager responsible for putting quality content out there regularly, day after day, to fulfill various needs like – web content, campaigns, social posts, blogs, product updates, videos, white papers, case studies, PR – you name it. Now perhaps you’ve got all this under control, and you’re on top of things,

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B2B Lead Generation through Social Media Marketing in India16 November 2015, mantran

As a B2B business in India, are you using social media marketing to generate leads? In the US, B2B companies generated 3 times more leads through social media than other traditional channels1. India also reflects the trend. 69% of Indian B2B marketers acknowledged Social Media Marketing to be one of the primary content marketing activities

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Why is On-page SEO a must?16 November 2015, mantran

A large percentage of your customers begin their purchase with a search, using a search engine. Not only B2C, even B2B businesses have found that SEO has the biggest impact on generating leads (57 percent – Mindjumpers). And not only that, leads generated from search are 8 times more likely to close into a sale

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The Rise of Video in B2B Content Marketing15 November 2015, mantran

What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded

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Complete vs Progressive Website Re-Design17 August 2015, mantran

How often should you make changes to your website? Should you only do a complete one-time redesign every few years or make small continuous changes? If you want your website to be a high performance website, a once-in-5-years or once-in-3-years comprehensive redesign may not be the solution. A high performance website needs constant attention and

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A complete website re-design – Why and When17 August 2015, mantran

As your organization is judged a great deal by its website, it’s important that visitors are impressed by your website. Not only impressed but are able to find information and interact with your website suitably, either on desktops or their smartphones. A good design will lead to better communication, usability and hence more stay time

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Why does your website need fresh content?17 August 2015, mantran

You have just spent 3 months working on your new website and you wonder why you need to write new content again. Why is fresh content required on a regular basis?The fundamental reason is that content gets stale over time as your company introduces new products and services or features. This needs to be announced

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