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The Importance of Documenting a Content Marketing Strategy30 May 2017, mantran

Your business definitely has a Sales and Marketing strategy. And most likely, it is documented. On the other hand, only 37% of all B2B businesses document the Content Marketing strategy and plan (source: CMI). Which is the reason for writing this blog – that the culmination of a formal strategy process is documentation and it

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Text Testimonials Work, but Video Testimonials Work Better14 March 2017, mantran

Video customer testimonials are a great way for B2B companies to advance their business as they are endorsements of a company’s products and services that create trust. We may also add that a video testimonial goes a long way in reaching your prospects. It may be difficult to get your clients to talk to each

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A Comparison of Social Media Platforms for B2B Marketing20 February 2017, mantran

In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face

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Map your Content to the B2B Buying Cycle28 April 2016, mantran

Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way

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Using Design and Content right on Responsive sites to Wow your B2B customers17 February 2016, mantran

Buyers from all verticals have moved to viewing and browsing vendor sites on their mobile devices. 42% of B2B buyers use a mobile device for research during the B2B purchasing process. There has been a 91% growth in B2B buyers using smart phones throughout the purchase cycle for their product research.You have to make the

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How to Create an Effective Business Presentation?23 November 2015, mantran

Is making a business presentation a part of your daily life? Like, brushing your teeth, combing your hair. So, why bother reading about something that you do every day, you may ask.Because, neither will brushing your teeth ensure that you don’t end up waiting at the dentists, nor will regular presentation making guarantee that it

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Case studies: Telling the customer success story right17 November 2015, mantran

No matter how much you write and talk about your services and how good they are, nothing can be as convincing as the validation of a happy customer, a need successfully fulfilled, and a problem skillfully solved. Very often, well-presented customer success stories assure and encourage your potential buyers. It serves to win over a

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How to Build Quality Content from Various Sources in a B2B company16 November 2015, mantran

Well, you’re the Marketing Content Manager responsible for putting quality content out there regularly, day after day, to fulfill various needs like – web content, campaigns, social posts, blogs, product updates, videos, white papers, case studies, PR – you name it. Now perhaps you’ve got all this under control, and you’re on top of things,

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B2B Lead Generation through Social Media Marketing in India16 November 2015, mantran

As a B2B business in India, are you using social media marketing to generate leads? In the US, B2B companies generated 3 times more leads through social media than other traditional channels1. India also reflects the trend. 69% of Indian B2B marketers acknowledged Social Media Marketing to be one of the primary content marketing activities

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The Rise of Video in B2B Content Marketing15 November 2015, mantran

What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded

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