Using Content Marketing to Build Your Brand
Influencing consumers' buying decisions and cultivating brand loyalty isn't something that is easily achieved. But it is possible to do so with a great content marketing and consistent brand messaging. Read more about the usefulness of content marketing and its importance in brand building, here.
Email Newsletters – The Perfect Mantra to Turn Strangers into Customers
Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an
Selecting the right B2B Video Content
A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.
Social Media Image Sizes – A Guide
"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.
It’s time to re-think your B2B voice – Incorporate conversational writing!
The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.
Storytelling in Content Marketing – What, Why & How?
What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.
A Throwback to Mantran’s Top Social Posts of 2017
At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017 Throughout the
Do your lead nurturing right – turn your leads into customers
Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to
Why is content marketing crucial for Indian IT companies in 2018?
Why is content marketing crucial for Indian IT companies in 2018?Selling IT services is no joke! Selling IT services worldwide is really no joke at all. IT companies in India market their services across the world. As with all selling, it involves starting conversations, keeping them going, and pushing IT buyers through different stages of
Write ‘marketable blogs’ to boost your blog marketing!
Create a marketable blog to get more clicks, searches and shares. We bring you 12 tips that can boost your blog marketing efforts and get you more traffic and leads.