The Top Search Trends in 2016 and their Impact on On-Page SEO
Let’s say your laptop has a nasty virus and you want your buddy to recommend a good antivirus software. Would you ask, “antivirus software” or “which antivirus software is best for my laptop?” Today, you could converse with your phone and ask for help, like you would with a close buddy!Search has changed leaps and
Isn’t your Meta Description showing in the Google Search Snippet?
It is a matter of deep frustration among marketers – especially, Content Marketers and SEO specialists – that they painstakingly spend hours to get that perfect meta description only to see Google override it mercilessly and pull out random information to display in the snippet. Yet Google recommends writing the description tag as part of
A large percentage of your customers begin their purchase with a search, using a search engine. Not only B2C, even B2B businesses have found that SEO has the biggest impact on generating leads (57 percent – Mindjumpers). And not only that, leads generated from search are 8 times more likely to close into a sale
Why should B2B companies invest in great content?
Why should B2B companies invest in creating great web content? Creating great content needs an investment in time, money and long term commitment. As an organization, you have other options for investing – you could increase your digital marketing spend, or add more people to the sales team. Compared to these other options, why should