Selecting the right B2B Video Content5 April 2018, mantran

A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.

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It’s time to re-think your B2B voice – Incorporate conversational writing!23 February 2018, mantran

The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.

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Storytelling in Content Marketing – What, Why & How?9 February 2018, mantran

What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.

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Do your lead nurturing right – turn your leads into customers12 January 2018, mantran

Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to

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Why is content marketing crucial for Indian IT companies in 2018?26 December 2017, mantran

Why is content marketing crucial for Indian IT companies in 2018?Selling IT services is no joke! Selling IT services worldwide is really no joke at all. IT companies in India market their services across the world. As with all selling, it involves starting conversations, keeping them going, and pushing IT buyers through different stages of

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Harness the power of lead nurturing: Convert your leads into customers4 December 2017, mantran

The job of a marketer isn’t simply to acquire leads, but to help acquire customers. You need to keep conversing with your leads at every stage so that they buy into your brand and decide to become your customer. Here is our pick on why you should have a lead nurturing plan to convince and convert your leads into customers.

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Map your Content to the B2B Buying Cycle28 April 2016, mantran

Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way

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The Rise of Video in B2B Content Marketing15 November 2015, mantran

What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded

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Why should B2B companies invest in great content?17 August 2015, mantran

Why should B2B companies invest in creating great web content? Creating great content needs an investment in time, money and long term commitment. As an organization, you have other options for investing – you could increase your digital marketing spend, or add more people to the sales team. Compared to these other options, why should

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