Presentation
What is engaging content? What kind of content would attract B2B buyers? What do Marketers have to gain by creating engaging content; that creates a buzz?
Search Trends affecting On-page SEO
Infographic
From being just keywords, search has become natural conversations with the Digital Assistant. How should marketers change their content writing and on-page SEO strategy to deal with Digital Assistants?
2016: Web Design Trends that will Rule
Video
0.05 second is all it takes for a visitor to form an opinion about your website! What’s more? 94% cited design as a reason they do not trust certain websites. Catch up on some 2016 web design trends to improve bounce rates, stay time and traffic!
What do we do?
Video
How do we address the content creation and content marketing needs of B2B companies? How can CEOs and Marketing Chiefs benefit from our holistic approach...? Mantran offers content marketing solutions from Bangalore, India.
Case Study
Video
Mantran delivered a plan to meet the website revamp and marketing objectives of a client in the Telecom industry. The website plan consisted of positioning for each product/market, a messaging and content plan, navigation, social media strategy and keywords.
Client Testimonial
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A client testimonial on website plan consulting services provided by Mantran.
Mapping Content to the B2B Buying Journey
Infographic
The B2B buying cycle is a complex process with Stages and Personas that have typical content needs. Addressing buyer content needs is critical for success and by following the right approach, B2B marketers can be successful in mapping the right content to specific Buyer needs.
Presentation
A successful website delivers relevant, contextual and complete content in a manner it can be found quickly by target audience and create interest, build brand to generate business. What are the elements of a successful website?
B2B Lead Generation through Social Media in India
Presentation
B2B lead generation using social media is a fast growing trend in India. We present some compelling insights into how social media has emerged as a winning content marketing strategy in the B2B space as well.
Why should B2B businesses be Content Crazy?
Presentation
B2B businesses cannot ignore and delay in planning their content and content marketing activities. This presentation includes important statistics for B2B Marketers underlining the significance of content and how it is being used to craft marketing successes.
FROM OUR BLOG
A Comparison of Social Media Platforms for B2B Marketing
In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face
Email Marketing for B2B Businesses
In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to drive