Content Marketing Strategy

Plan to engage your audience through content
in a holistic way and increase business.

Content is one of your company’s greatest assets. It’s not to be done piecemeal.

A holistic plan on how to approach the market through content helps to meet your marketing goals systematically.

We offer services to create a Content Marketing Strategy plan. This will address the content needs of different target audiences, at various points of the buying cycle, through various channels.

Content Marketing Strategy needs to be documented. Read our blog to know more about importance of documenting content marketing strategy.

This process can be formalized and documented, which aids in:

  • Understanding the scope of work
  • Explaining budget needs to top management
  • Creating content on time
  • Distribution through designated channels
  • Having a referenceable document

The image below shows the components of the plan.

Components of the holistic Content Marketing Strategy plan

Components of the holistic Content Marketing Strategy plan

Components of the holistic Content Marketing Strategy plan

What to measure?

Traffic from different channels
Pageviews
Leads from different content pieces
Conversations

What Next?

To commence our service, we send you a questionnaire to give you a cost estimate for this exercise. The project typically takes between one or two months to completion.

FROM OUR BLOG

How to Build Quality Content from Various Sources in a B2B company

How to Build Quality Content from Various Sources in a B2B company

Well, you’re the Marketing Content Manager responsible for putting quality content out there regularly, day after day, to fulfill various needs like – web content, campaigns, social posts, blogs, product updates, videos, white papers, case studies, PR – you name it. Now perhaps you’ve got all this under control, and you’re on top of things,

The Importance of Documenting a Content Marketing Strategy

The Importance of Documenting a Content Marketing Strategy

Your business definitely has a Sales and Marketing strategy. And most likely, it is documented. On the other hand, only 37% of all B2B businesses document the Content Marketing strategy and plan (source: CMI). Which is the reason for writing this blog – that the culmination of a formal strategy process is documentation and it