Skills / Expertise

The range of skills and expertise we possess!
(Lest you think it’s just a walk in the park to deliver content)

Content Marketing Strategy

  • Knowledge of the web and the Content marketing eco-system
  • Research
  • Competitor Analysis
  • Planning
  • Strategizing
  • Determining Positioning for the client
  • Creating Content and channel plan
  • Creating Content calendar

Content Creation

  • Creative & imaginative
  • Writing skills
  • Language – sentence construction, grammar
  • Image association
  • Presentation and layout
  • Writing for an audience
  • Writing web copy
  • Create varied content – blogs, infographics, videos, presentations
  • Identifying suitability of content to media type

Video Scripting & Creation

  • Conceptualize
  • Creating a story
  • Scripting to deliver the message
  • Storyboarding
  • Selecting the right music
  • Voice-overs
  • Animation
  • Video shooting & editing & production

On-Page SEO

  • Keyword research
  • Keyword selection
  • Linking strategy
  • Skilful writing
  • Knowledge of best practices
  • Knowledge of W3C guidelines
  • Google Webmaster guidelines
  • Metrics to monitor
  • Web marketing

Social Media Marketing

  • Social media strategy
  • Social media page creation
  • Planning social campaigns
  • Writing social posts
  • Monitoring / listening to social media


  • Communications
  • Branding
  • Market segmentation
  • Creativity and imagination
  • Convert features to benefits
  • Understand buyer behaviour
  • Understand selling cycle
  • Understand content consumption patterns

Website Design

  • Information architecture design
  • Usability
  • Navigation
  • A/B testing
  • Design

Documented Processes

  • Client need discovery
  • Methodology
  • Client requirements discovery questionnaires
  • Quality processes
  • Quality checklists

Software and Tools

  • MS Word
  • MS PowerPoint
  • Google analytics
  • Google webmaster tools
  • Keyword research tools
  • Design and animation tools



Using Content Marketing to Build Your Brand

Using Content Marketing to Build Your Brand

Influencing buying decisions and cultivating brand loyalty are goals for every business. Consistent brand messaging and using the right mix of content marketing can help tremendously...


How to Increase Website Conversion Rate Organically for B2B Businesses?

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Make your website a lead generation machine without a big budget. Optimize website content, design and more to covert your organic traffic into higher revenue generating leads...