Skills / Expertise

The range of skills and expertise we possess!
(Lest you think it’s just a walk in the park to deliver content)

Content Marketing Strategy

  • Knowledge of the web and the Content marketing eco-system
  • Research
  • Competitor Analysis
  • Planning
  • Strategizing
  • Determining Positioning for the client
  • Creating Content and channel plan
  • Creating Content calendar

Content Creation

  • Creative & imaginative
  • Writing skills
  • Language – sentence construction, grammar
  • Image association
  • Presentation and layout
  • Writing for an audience
  • Writing web copy
  • Create varied content – blogs, infographics, videos, presentations
  • Identifying suitability of content to media type

Video Scripting & Creation

  • Conceptualize
  • Creating a story
  • Scripting to deliver the message
  • Storyboarding
  • Selecting the right music
  • Voice-overs
  • Animation
  • Video shooting & editing & production

On-Page SEO

  • Keyword research
  • Keyword selection
  • Linking strategy
  • Skilful writing
  • Knowledge of best practices
  • Knowledge of W3C guidelines
  • Google Webmaster guidelines
  • Metrics to monitor
  • Web marketing

Social Media Marketing

  • Social media strategy
  • Social media page creation
  • Planning social campaigns
  • Writing social posts
  • Monitoring / listening to social media


  • Communications
  • Branding
  • Market segmentation
  • Creativity and imagination
  • Convert features to benefits
  • Understand buyer behaviour
  • Understand selling cycle
  • Understand content consumption patterns

Website Design

  • Information architecture design
  • Usability
  • Navigation
  • A/B testing
  • Design

Documented Processes

  • Client need discovery
  • Methodology
  • Client requirements discovery questionnaires
  • Quality processes
  • Quality checklists

Software and Tools

  • MS Word
  • MS PowerPoint
  • Google analytics
  • Google webmaster tools
  • Keyword research tools
  • Design and animation tools



Using Content Marketing to Build Your Brand

Using Content Marketing to Build Your Brand

Influencing consumers' buying decisions and cultivating brand loyalty isn't something that is easily achieved. But it is possible to do so with a great content marketing and consistent brand messaging. Read more about the usefulness of content marketing and its importance in brand building, here.


Email Newsletters – The Perfect Mantra to Turn Strangers into Customers

Email Newsletters – The Perfect Mantra to Turn Strangers into Customers

Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an