The Rise of Video in B2B Content Marketing
What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded
Why should B2B companies invest in great content?
Why should B2B companies invest in creating great web content? Creating great content needs an investment in time, money and long term commitment. As an organization, you have other options for investing – you could increase your digital marketing spend, or add more people to the sales team. Compared to these other options, why should