Email Marketing for B2B Businesses

Email Marketing for B2B Businesses

26 July 2017, mantran

In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to drive

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Organic and paid social media marketing tactics to add followers

Organic and paid social media marketing tactics to add followers

20 July 2017, mantran

Wondering how on earth your favorite brands, bloggers and personalities get more followers on social media? While you are constantly striving to pick up a follow or a like or a mention from someone, looks like these folks do it effortlessly. Well, that’s not the real picture. The real picture is what we are going

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Storytelling in Content Marketing – What, Why & How?9 February 2018, mantran

What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.

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A Throwback to Mantran’s Top Social Posts of 201719 January 2018, mantran

At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017  Throughout the

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Do your lead nurturing right – turn your leads into customers12 January 2018, mantran

Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to

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Why is content marketing crucial for Indian IT companies in 2018?26 December 2017, mantran

Why is content marketing crucial for Indian IT companies in 2018?Selling IT services is no joke! Selling IT services worldwide is really no joke at all. IT companies in India market their services across the world. As with all selling, it involves starting conversations, keeping them going, and pushing IT buyers through different stages of

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Harness the power of lead nurturing: Convert your leads into customers4 December 2017, mantran

The job of a marketer isn’t simply to acquire leads, but to help acquire customers. You need to keep conversing with your leads at every stage so that they buy into your brand and decide to become your customer. Here is our pick on why you should have a lead nurturing plan to convince and convert your leads into customers.

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The content outsourcing dilemma – hiring a freelancer or an agency7 November 2017, mantran

How do you resolve the ‘outsource content to agency or freelancer’ debate as a marketing chief? We pinpoint the issues you need to consider for acquiring the best content outsourcing partner.

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Write ‘marketable blogs’ to boost your blog marketing!30 October 2017, mantran

Create a marketable blog to get more clicks, searches and shares. We bring you 12 tips that can boost your blog marketing efforts and get you more traffic and leads.

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Business Blogging in India is Bringing Results – Blog more Often!8 September 2017, mantran

If you are running a business, you might be wondering if blogging ‘often’ is worth your time and money! The answer is “YES’’.There was a time when businesses derived traffic only from search engines, but no longer. Ever since the time blogging came into the marketing scenario, it has become a bang on idea for

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Benefits of Organic Social Media: Enhance your Brand31 August 2017, mantran

If you can harness the power of organic social media, you can gain a lot for your business. Some B2B companies have a social media page, yet they don't post regularly. Organic methods, in addition to paid, if used regularly, can benefit a B2B business in driving traffic and leads, building brand and community.

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What should a CEO expect from his Website?17 August 2017, mantran

Being the CEO of a B2B company, do you make time to keep tabs on your website?Think of it – whether your prospect finds you through search, or is brought to the website through social media, or email marketing – finally it’s the website that has to convert the visitor into a lead. It’s the

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