Email Marketing for B2B Businesses

Email Marketing for B2B Businesses

26 July 2017, mantran

In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to drive

Organic and paid social media marketing tactics to add followers

Organic and paid social media marketing tactics to add followers

20 July 2017, mantran

Wondering how on earth your favorite brands, bloggers and personalities get more followers on social media? While you are constantly striving to pick up a follow or a like or a mention from someone, looks like these folks do it effortlessly. Well, that’s not the real picture. The real picture is what we are going

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What should a CEO expect from his Website?

What should a CEO expect from his Website?17 August 2017, mantran

Being the CEO of a B2B company, do you make time to keep tabs on your website?Think of it – whether your prospect finds you through search, or is brought to the website through social media, or email marketing – finally it’s the website that has to convert the visitor into a lead. It’s the

Sustainable Social Media Marketing

Sustainable Social Media Marketing2 June 2017, mantran

There is a global campaign to promote 100% renewable energy use in the world by companies such as Google and Facebook. The Social Media giants  are moving their data servers towards clean energy – the servers that store and power all social media posts and marketing.Google, Facebook and Microsoft (acquired LinkedIn 2016) have all been

The Importance of Documenting a Content Marketing Strategy

The Importance of Documenting a Content Marketing Strategy30 May 2017, mantran

Your business definitely has a Sales and Marketing strategy. And most likely, it is documented. On the other hand, only 37% of all B2B businesses document the Content Marketing strategy and plan (source: CMI). Which is the reason for writing this blog – that the culmination of a formal strategy process is documentation and it

Text Testimonials Work, but Video Testimonials Work Better

Text Testimonials Work, but Video Testimonials Work Better14 March 2017, mantran

Video customer testimonials are a great way for B2B companies to advance their business as they are endorsements of a company’s products and services that create trust. We may also add that a video testimonial goes a long way in reaching your prospects. It may be difficult to get your clients to talk to each

A Comparison of Social Media Platforms for B2B Marketing

A Comparison of Social Media Platforms for B2B Marketing20 February 2017, mantran

In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face

The Top Search Trends in 2016 and their Impact on On-Page SEO

The Top Search Trends in 2016 and their Impact on On-Page SEO11 July 2016, mantran

Let’s say your laptop has a nasty virus and you want your buddy to recommend a good antivirus software. Would you ask, “antivirus software” or “which antivirus software is best for my laptop?”  Today, you could converse with your phone and ask for help, like you would with a close buddy!Search has changed leaps and

Map your Content to the B2B Buying Cycle

Map your Content to the B2B Buying Cycle28 April 2016, mantran

Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way

Using Design and Content right on Responsive sites to Wow your B2B customers

Using Design and Content right on Responsive sites to Wow your B2B customers17 February 2016, mantran

Buyers from all verticals have moved to viewing and browsing vendor sites on their mobile devices. 42% of B2B buyers use a mobile device for research during the B2B purchasing process. There has been a 91% growth in B2B buyers using smart phones throughout the purchase cycle for their product research.You have to make the

Isn’t your Meta Description showing in the Google Search Snippet?

Isn’t your Meta Description showing in the Google Search Snippet?4 February 2016, mantran

It is a matter of deep frustration among marketers – especially, Content Marketers and SEO specialists – that they painstakingly spend hours to get that perfect meta description only to see Google override it mercilessly and pull out random information to display in the snippet. Yet Google recommends writing the description tag as part of

How to Create an Effective Business Presentation?

How to Create an Effective Business Presentation?23 November 2015, mantran

Is making a business presentation a part of your daily life? Like, brushing your teeth, combing your hair. So, why bother reading about something that you do every day, you may ask.Because, neither will brushing your teeth ensure that you don’t end up waiting at the dentists, nor will regular presentation making guarantee that it