Organic and paid social media marketing tactics to add followers

Organic and paid social media marketing tactics to add followers

20 July 2017, mantran

Wondering how on earth your favorite brands, bloggers and personalities get more followers on social media? While you are constantly striving to pick up a follow or a like or a mention from someone, looks like these folks do it effortlessly. Well, that’s not the real picture. The real picture is what we are going

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Email Marketing for B2B Businesses

Email Marketing for B2B Businesses

26 July 2017, mantran

In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to drive

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Email Newsletters – The Perfect Mantra to Turn Strangers into Customers31 July 2018, mantran

Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an

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Selecting the right B2B Video Content5 April 2018, mantran

A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.

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Social Media Image Sizes – A Guide22 March 2018, mantran

"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.

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It’s time to re-think your B2B voice – Incorporate conversational writing!23 February 2018, mantran

The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.

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Storytelling in Content Marketing – What, Why & How?9 February 2018, mantran

What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.

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A Throwback to Mantran’s Top Social Posts of 201719 January 2018, mantran

At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017  Throughout the

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Do your lead nurturing right – turn your leads into customers12 January 2018, mantran

Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to

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Why is content marketing crucial for Indian IT companies in 2018?26 December 2017, mantran

Why is content marketing crucial for Indian IT companies in 2018?Selling IT services is no joke! Selling IT services worldwide is really no joke at all. IT companies in India market their services across the world. As with all selling, it involves starting conversations, keeping them going, and pushing IT buyers through different stages of

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Harness the power of lead nurturing: Convert your leads into customers4 December 2017, mantran

The job of a marketer isn’t simply to acquire leads, but to help acquire customers. You need to keep conversing with your leads at every stage so that they buy into your brand and decide to become your customer. Here is our pick on why you should have a lead nurturing plan to convince and convert your leads into customers.

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The content outsourcing dilemma – hiring a freelancer or an agency7 November 2017, mantran

How do you resolve the ‘outsource content to agency or freelancer’ debate as a marketing chief? We pinpoint the issues you need to consider for acquiring the best content outsourcing partner.

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