Email Marketing for B2B Businesses
26 July 2017, mantran
In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B businesses remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to
Organic and paid social media marketing tactics to add followers
20 July 2017, mantran
Wondering how on earth your favorite brands, bloggers and personalities get more followers on social media? While you are constantly striving to pick up a follow or a like or a mention from someone, looks like these folks do it effortlessly. Well, that’s not the real picture. The real picture is what we are going
Using Content Marketing to Build Your Brand
Influencing consumers' buying decisions and cultivating brand loyalty isn't something that is easily achieved. But it is possible to do so with a great content marketing and consistent brand messaging. Read more about the usefulness of content marketing and its importance in brand building, here.
Email Newsletters – The Perfect Mantra to Turn Strangers into Customers
Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an
Selecting the right B2B Video Content
A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.
Social Media Image Sizes – A Guide
"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.
It’s time to re-think your B2B voice – Incorporate conversational writing!
The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.
Storytelling in Content Marketing – What, Why & How?
What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.
A Throwback to Mantran’s Top Social Posts of 2017
At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017 Throughout the
Do your lead nurturing right – turn your leads into customers
Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to
Why is content marketing crucial for Indian IT companies in 2018?
Why is content marketing crucial for Indian IT companies in 2018?Selling IT services is no joke! Selling IT services worldwide is really no joke at all. IT companies in India market their services across the world. As with all selling, it involves starting conversations, keeping them going, and pushing IT buyers through different stages of
Harness the power of lead nurturing: Convert your leads into customers
The job of a marketer isn’t simply to acquire leads, but to help acquire customers. You need to keep conversing with your leads at every stage so that they buy into your brand and decide to become your customer. Here is our pick on why you should have a lead nurturing plan to convince and convert your leads into customers.