What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.
At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017 Throughout the
If you can harness the power of organic social media, you can gain a lot for your business. Some B2B companies have a social media page, yet they don't post regularly. Organic methods, in addition to paid, if used regularly, can benefit a B2B business in driving traffic and leads, building brand and community.
There is a global campaign to promote 100% renewable energy use in the world by companies such as Google and Facebook. The Social Media giants are moving their data servers towards clean energy – the servers that store and power all social media posts and marketing.Google, Facebook and Microsoft (acquired LinkedIn 2016) have all been
In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face
Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way
As a B2B business in India, are you using social media marketing to generate leads? In the US, B2B companies generated 3 times more leads through social media than other traditional channels1. India also reflects the trend. 69% of Indian B2B marketers acknowledged Social Media Marketing to be one of the primary content marketing activities
What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded
Why should B2B companies invest in creating great web content? Creating great content needs an investment in time, money and long term commitment. As an organization, you have other options for investing – you could increase your digital marketing spend, or add more people to the sales team. Compared to these other options, why should