Social Media Image Sizes – A Guide22 March 2018, mantran

"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.

more

Storytelling in Content Marketing – What, Why & How?9 February 2018, mantran

What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.

more

A Throwback to Mantran’s Top Social Posts of 201719 January 2018, mantran

At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017  Throughout the

more

Benefits of Organic Social Media: Enhance your Brand31 August 2017, mantran

If you can harness the power of organic social media, you can gain a lot for your business. Some B2B companies have a social media page, yet they don't post regularly. Organic methods, in addition to paid, if used regularly, can benefit a B2B business in driving traffic and leads, building brand and community.

more

Sustainable Social Media Marketing2 June 2017, mantran

There is a global campaign to promote 100% renewable energy use in the world by companies such as Google and Facebook. The Social Media giants  are moving their data servers towards clean energy – the servers that store and power all social media posts and marketing.Google, Facebook and Microsoft (acquired LinkedIn 2016) have all been

more

A Comparison of Social Media Platforms for B2B Marketing20 February 2017, mantran

In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face

more

Map your Content to the B2B Buying Cycle28 April 2016, mantran

Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way

more

B2B Lead Generation through Social Media Marketing in India16 November 2015, mantran

As a B2B business in India, are you using social media marketing to generate leads? In the US, B2B companies generated 3 times more leads through social media than other traditional channels1. India also reflects the trend. 69% of Indian B2B marketers acknowledged Social Media Marketing to be one of the primary content marketing activities

more

The Rise of Video in B2B Content Marketing15 November 2015, mantran

What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded

more

Why should B2B companies invest in great content?17 August 2015, mantran

Why should B2B companies invest in creating great web content? Creating great content needs an investment in time, money and long term commitment. As an organization, you have other options for investing – you could increase your digital marketing spend, or add more people to the sales team. Compared to these other options, why should

more