1 2 3

Using Content Marketing to Build Your Brand23 August 2018, mantran

Influencing consumers' buying decisions and cultivating brand loyalty isn't something that is easily achieved. But it is possible to do so with a great content marketing and consistent brand messaging. Read more about the usefulness of content marketing and its importance in brand building, here.

more

Email Newsletters – The Perfect Mantra to Turn Strangers into Customers31 July 2018, mantran

Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an

more

Selecting the right B2B Video Content5 April 2018, mantran

A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.

more

Social Media Image Sizes – A Guide22 March 2018, mantran

"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.

more

It’s time to re-think your B2B voice – Incorporate conversational writing!23 February 2018, mantran

The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.

more

Storytelling in Content Marketing – What, Why & How?9 February 2018, mantran

What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.

more

Do your lead nurturing right – turn your leads into customers12 January 2018, mantran

Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to

more

Harness the power of lead nurturing: Convert your leads into customers4 December 2017, mantran

The job of a marketer isn’t simply to acquire leads, but to help acquire customers. You need to keep conversing with your leads at every stage so that they buy into your brand and decide to become your customer. Here is our pick on why you should have a lead nurturing plan to convince and convert your leads into customers.

more

What should a CEO expect from his Website?17 August 2017, mantran

Being the CEO of a B2B company, do you make time to keep tabs on your website?Think of it – whether your prospect finds you through search, or is brought to the website through social media, or email marketing – finally it’s the website that has to convert the visitor into a lead. It’s the

more

Sustainable Social Media Marketing2 June 2017, mantran

There is a global campaign to promote 100% renewable energy use in the world by companies such as Google and Facebook. The Social Media giants  are moving their data servers towards clean energy – the servers that store and power all social media posts and marketing.Google, Facebook and Microsoft (acquired LinkedIn 2016) have all been

more

1 2 3